We Do a Lousy Job of Promoting the Sport of Swimming

Swimming usually doesn't appear in many sport's pages except for a two week interval every four years (Summer Olympics).  So it is always interesting when it shows up during the off-cycle (the other 206 weeks during those 4 years).  Swimming news was in the Friday, May 9 edition of The Wall Street Journal, but it was a bit of a downer.  It highlighted the fact that "almost 80% of parents overlook swimming when choosing organized sports activities for their children" (from USA swimming).  This is in light of the fact that according to USA Swimming research,  82% of households live within 10 minutes of a swimming pool (see article below).